Guenstiger India

Shopping Advertising

We are one of the first certified Google Premium CSS Partner. Our team of marketing and analytics experts, engineers have been managing Google and Microsoft Advertising Shopping Ads program since inception.

Cutting Edge Platform

  • Automated platform to maximize ROI by keeping Merchant Centre feeds & Shopping Campaign Management levers in sync.
  • Seamless API integration with Google Ads and Microsoft Advertising platforms, faster campaign and feed optimization actions, 24 X7.
  • Optimal Product Portfolio discovery, aligned with Device, Price, Category performance and Monetization Potential.
  • Proprietary statistical model to predict bids for each product using historical data.
  • In house BI Platform for Monitoring and Insights for optimizations.
  • Real-time centralized traffic, revenue, & cost data monitoring

Expert Campaign Management

  • Distinct optimization strategies for positive ROI products and low-traffic products.
  • Effectively deploying manual & automated bidding to optimize ROAS while maintaining volume.
  • Detailed portfolio performance analysis to identify potential bidding opportunities.
  • Expertise in leveraging Merchant Promotions & Flash Deals on Shopping Ads
  • Framework to ensure compliance with Google polices & fix non-compliant products.
  • Competitive analysis using Auction Insights for prudent bidding to win auction.
  • Optimize overall client business models in addition to individual marketing channels.

Our Testaments

  • Expert team with over two decades of digital advertising experience.
  • Over €500 million in sales generated on behalf of our clients.
  • Managing 5,000+ merchant stores on PLA/shopping ads across Google Ads/Microsoft Advertising.
  • 200M+ products across Google and Bing Merchant Center across 22 countries.
  • Managing campaign portfolio of 10M+ keywords.