When we re-named our company Wize Commerce (the company was founded in 1999 as Nextag, LLC), some people got it and I’m sure some people did not. For the first ten years of our life, we were known for a single consumer site (Nextag.com) which, thanks to a remarkable core technology platform, grew quickly and became both profitable and large in the e-commerce field known as “comparison shopping”. Today, what was one site is now a network of sites around the world, and now we’re in the early days of using our software platform to boost the profit performance of third party customers. Thus, the new name is meant to reflect a company that has evolved dramatically over the last 10 years, and to reflect a broader mission for our technology and our team.
Before there was a Kayak for air travel comparison shopping, Nextag was there in “retail” comparison shopping and today millions of users can compare product details and prices across thousands of merchants and tens of millions of products. We don’t sell our own consumer products, instead, our sites and proprietary software drives sales to thousands of merchants—Amazon, Macy’s, Sears, and many many others—with the objective of providing them with the best ROI for their marketing spend.
What we’re good at, in other words, and what we believe our clients appreciate the most, is that across digital ecosystems and channels – from search, to social, to mobile and more- we know how to make money for merchants better than anyone, and we pass that value onto them. (more…)
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