Digital technologies

7 ways to improve your e-commerce business automatically
November 1, 2012 by wizeblogmin

The days of succeeding with a static or even manually optimized e-commerce site are long gone.

Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you.

Here are seven ways to automatically optimize your site. How many are you using today?

 1.    Search

Great search experiences deliver instant magic for consumers in the form of exceptionally intuitive and relevant search results.

Consumers take this for granted. But merchants must stay vigilant about keeping their most likely margin drivers at the top of all those results queries. Otherwise, they’re not only losing magic, they’re losing money.

Strong e-commerce businesses have search systems that dynamically adjust search rankings based on a combination of keyword relevance and past visitor behavior.

Every time a guest clicks on a search result for a keyword, that’s a signal suggesting the product should be ranked higher for the next visitor who searches for that keyword. The aggregate of those individual clicks is a complex system that evolves dynamically minute to minute. (more…)

The days of succeeding with a static or even manually optimized e-commerce site are long gone. Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you. Here are seven ways to automatically optimize your…

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Real marketers don’t spend money, they make money: Maximizing performance-based marketing
October 25, 2012 by wizeblogmin

Nearly a hundred years ago, merchant and marketing pioneer John Wanamaker gained fame for saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  

Wanamaker expressed well the frustration and challenge at the time of measuring cause and effect for marketing programs.  

In recent decades, marketing efforts have often been separated into brand (or awareness) marketing vs. performance-based marketing.

Marketing is treated as an expense with budgets set quarterly. When budgets are reached, marketing programs stop. Sound familiar?

Redefining performance-based marketing

In recent years, the pace of innovation in marketing technology has been staggering, and the growth of online marketing and e-commerce, including the emerging social and mobile marketing channels, has created amazing new opportunities.

Marketing channels, strategies, and metrics have evolved to the point that virtually all marketing can be considered performance-based.

Effective working media dollars are revenue-generating and literally pay for themselves.

Here at Wize Commerce, our shopping network sites like Nextag do not have marketing budget caps: our investment decisions are performance-based, and as long as we are hitting our strategic targets, we continue investing.

We dynamically track, test, and adjust. Since performance-based marketing is bringing in profitable incremental revenue, we don’t focus on the expense, we focus on the cost of sale. (more…)

Nearly a hundred years ago, merchant and marketing pioneer John Wanamaker gained fame for saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”   Wanamaker expressed well the frustration and challenge at the time of measuring cause and effect for marketing programs.   In recent decades,…

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Thinking lean: Does your marketing team have a sandbox?
October 22, 2012 by wizeblogmin

The most successful online commerce businesses will be the ones that can evolve their marketing and monetization systems most quickly to make the most of every marketing channel and user click. For most businesses, however, keeping up with the pace of innovation in marketing and monetization is a daunting challenge.

Change is expensive, risky, time consuming, resource intensive and cumbersome. In fact, the very marketing automation and commerce technologies that businesses deploy in order to keep up often end up locking them in, making it difficult for them to quickly respond to new opportunities. We’re talking about new marketing channels, ad programs, retargeting partners, social ecosystems, mobile. Making better use of user data to optimize campaigns, landing pages, content, UI, and personalization.

Thinking Lean

To stay nimble, many business leaders are drawing inspiration from The Lean Startup movement. It offers a disciplined approach to rapid and continuous build-test-learn iterations in order to learn what will work best for customers and generate incremental value with minimal investment along the way.

At Wize Commerce, we have applied lean principles to grow our consumer shopping business for as long as we have been in business, and we’re proud of the results we see from continuing to foster a lean and agile culture in our company.

Here are some of the techniques we’ve found invaluable: (more…)

The most successful online commerce businesses will be the ones that can evolve their marketing and monetization systems most quickly to make the most of every marketing channel and user click. For most businesses, however, keeping up with the pace of innovation in marketing and monetization is a daunting challenge. Change is expensive, risky, time…

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Welcome to Wize Commerce
June 15, 2012 by wizeblogmin

I’m excited to introduce a big new chapter in our history – the launch of Wize Commerce, from day one already a global leader in digital marketing and online commerce.

What started as Nextag, way back in the late 1990s, has grown over the years into a powerful e-commerce platform built on state-of-the-art technology, operating in 9 countries today.

For over a decade, we’ve designed, built and operated the large-scale and high-performance technology and processes powering sales for many of the world’s largest, as well as fastest growing, companies.

Now, for the first time, we’ve packaged these services for enterprises around the world.

What makes Wize Commerce unique? (more…)

I’m excited to introduce a big new chapter in our history – the launch of Wize Commerce, from day one already a global leader in digital marketing and online commerce. What started as Nextag, way back in the late 1990s, has grown over the years into a powerful e-commerce platform built on state-of-the-art technology, operating…

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