According to a 2010 report from ValueClick media, retargeted banners provide the largest rise in branded search traffic and drive the most people to your company, per dollar spent.

Now, after a decade of building retargeted banner tests within the Wize Commerce Shopping Network, we want to share something completely new. By utilizing our immense database of shopping information, our proven technology will be able to increase the performance of any online advertising and email campaign.

But, what makes Wize Commerce different?

The most common problem when implementing a retargeted campaign has been keeping things fresh and engaging for the customer, while also keeping costs to a minimum. The average web surfer tends to see a banner a number of times before they click on it, as every reaction can be different depending on the person or product. To help understand this, we’ve learned to constantly experiment with 100s of different displays and form factors, to keep optimizing for a response.

Currently we’re successfully experimenting with what we like to call – Social Banners. Our Social Banners take retargeting to the next level by automatically aggregating unique social signals like Tweets, Likes and even online reviews, and then powering them with one of the largest databases of e-commerce information. This makes the dynamic information on our Social Banners a lot more relevant with the viewer, and it is achieved at a significantly lower cost. It also allows our banners to really stand out in a crowded web space.

Using this methodology we have achieved over 3X the industry standard in click-through-rates on our social network advertising platform.

We’ve also seen great results applying our innovations in large data aggregation and retargeted marketing to customer email blasts and general push notifications. Delivering uniquely tailored content in push notifications has managed to reduce customer opt out rates significantly.

Along with the other services in our optimization and monetization platforms, our Retargeting, Social Banners and Email service can be implemented with no risk of impacting your current online campaign. You can find more information on how to achieve this by taking a look at our unique Silhouette service.

If you would like to learn more about this service – Contact us