Monthly Archives: December 2012

A Wize approach to SEM
December 16, 2012 by wizeblogmin

Expertly managed Search Engine Marketing (SEM) is essential for any e-commerce company.

It can be summarized into 3 components:

  • Search Keywords: Marketers working at scale must maximize the number of relevant options for every product and campaign. For an enterprise, generating keywords manually would be grossly inefficient and would likely only uncover the most popular, and therefore most expensive, options. Keyword generation must be both automated, with a nuanced understanding of both the short and long tail.
  • Ad Copy: While having a good keyword set is essential, good copy can make a huge difference. In fact, copy CTR (click-through-rate) is one of the elements search engines use to determine how your copy will rank. If you have the right keyword, but wrong copy, your ad might not even get seen.
  • Bidding: Finally, with millions of keywords deployed at any one time, advanced bidding algorithms must be in place. For some high volume keywords, this is relatively straightforward since a great deal of data is available. The challenge comes with the long tail of low volume keywords that usually have very little or no data to work with.

Wize Commerce has been refining our SEM methods since 2002, across all the major search ecosystems.

Here’s how our service benefits you: (more…)

Expertly managed Search Engine Marketing (SEM) is essential for any e-commerce company. It can be summarized into 3 components: Search Keywords: Marketers working at scale must maximize the number of relevant options for every product and campaign. For an enterprise, generating keywords manually would be grossly inefficient and would likely only uncover the most popular, and therefore most…

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Wize Commerce Shopping Network
December 1, 2012 by wizeblogmin

When we re-named our company Wize Commerce (the company was founded in 1999 as Nextag, LLC), some people got it and I’m sure some people did not. For the first ten years of our life, we were known for a single consumer site (Nextag.com) which, thanks to a remarkable core technology platform, grew quickly and became both profitable and large in the e-commerce field known as “comparison shopping”. Today, what was one site is now a network of sites around the world, and now we’re in the early days of using our software platform to boost the profit performance of third party customers. Thus, the new name is meant to reflect a company that has evolved dramatically over the last 10 years, and to reflect a broader mission for our technology and our team.

Before there was a Kayak for air travel comparison shopping, Nextag was there in “retail” comparison shopping and today millions of users can compare product details and prices across thousands of merchants and tens of millions of products. We don’t sell our own consumer products, instead, our sites and proprietary software drives sales to thousands of merchants—Amazon, Macy’s, Sears, and many many others—with the objective of providing them with the best ROI for their marketing spend.

What we’re good at, in other words, and what we believe our clients appreciate the most, is that across digital ecosystems and channels – from search, to social, to mobile and more- we know how to make money for merchants better than anyone, and we pass that value onto them. (more…)

When we re-named our company Wize Commerce (the company was founded in 1999 as Nextag, LLC), some people got it and I’m sure some people did not. For the first ten years of our life, we were known for a single consumer site (Nextag.com) which, thanks to a remarkable core technology platform, grew quickly and…

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