Monthly Archives: November 2012

Harnessing product-level social data
November 7, 2012 by wizeblogmin

Social functionality and platforms are transforming digital commerce.

But harnessing the power of social data is difficult.

Today there is far more heat than light.

A major strategic focus for Wize Commerce is to track and make use of the maximum amount of social data that can make a measurable and differentiated difference to the bottom line, both directly for our shopping network of sites, and on behalf of our merchant clients.

Leveraging big data, the Wize Commerce team has developed a proprietary system for aggregating real-time social data about products: this benefits shoppers by enhancing the consumer shopping experience, and merchants, by increasing monetization.

From buzz to Buzz Score
At the heart of the Wize Commerce Social Analytics System is the Buzz Score, which rates every product in our extensive catalog on its “buzzworthiness” across a number of dimensions. (more…)

Social functionality and platforms are transforming digital commerce. But harnessing the power of social data is difficult. Today there is far more heat than light. A major strategic focus for Wize Commerce is to track and make use of the maximum amount of social data that can make a measurable and differentiated difference to the…

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Nextag supporting merchants in Google Shopping Product Listing Ads
November 6, 2012 by wizeblogmin

Google Shopping, as of October 17 a pay-for-play service, is continuing its test allowing select affiliates to place Product Listing Ads (PLA) bids on behalf of their merchant clients, as long as the affiliate, merchant, and audience are all in the U.S.  As a very large Google advertiser on behalf of our merchant clients, Nextag continues to participate in this program, as was noted in their announcement today.

In recent months, select merchants have been working with Wize Commerce and Nextag to bid on Product Listing Ads on Google Shopping to drive incremental profitable sales.  This new program complements the very comprehensive traffic acquisition suite of services Wize Commerce offers via the search engines, social sites, retargeting on publisher sites, and re-marketing, all driving high quality prospects to our merchant partners’ e-commerce sites.

As mentioned in today’s interview, the PLA program is designed such that a direct merchant bid takes precedence over an affiliate bid so merchants need not be concerned they are bidding against themselves in the auction.  Merchants also have the ability to opt out of the Google test if desired.

Just in time for the holiday shopping season, if you are interested in having Wize Commerce grow your business through PLA participation via Nextag, via any of our comprehensive traffic acquisition and monetization services, or via our other worldwide shopping sites, please contact us.

 

Google Shopping, as of October 17 a pay-for-play service, is continuing its test allowing select affiliates to place Product Listing Ads (PLA) bids on behalf of their merchant clients, as long as the affiliate, merchant, and audience are all in the U.S.  As a very large Google advertiser on behalf of our merchant clients, Nextag continues…

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New! Silhouette performance reporting launched
November 2, 2012 by wizeblogmin

The Wize Commerce team has been hard at work with our Silhouette launch clients in recent weeks, with many merchants running new customer acquisition engagements.  With their input, we are pleased to announce that today we released the Silhouette Performance Reporting module.  Wize Commerce clients now have access to self-service reporting to monitor marketing performance in the Silhouette.

Silhouette Reports provide a 360 degree view of the conversion funnel – with key traffic acquisition metrics such as impressions and click thru rate, Silhouette performance metrics such as conversion, and merchant site conversion metrics including orders and sales.  Together we work with clients to optimize business results, and calculate and improve marketing ROI and overall cost of sale.  Of course the reporting is configurable and can be viewed online or exported.

Check back often for Silhouette product enhancements.

The Wize Commerce team has been hard at work with our Silhouette launch clients in recent weeks, with many merchants running new customer acquisition engagements.  With their input, we are pleased to announce that today we released the Silhouette Performance Reporting module.  Wize Commerce clients now have access to self-service reporting to monitor marketing performance…

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7 ways to improve your e-commerce business automatically
November 1, 2012 by wizeblogmin

The days of succeeding with a static or even manually optimized e-commerce site are long gone.

Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you.

Here are seven ways to automatically optimize your site. How many are you using today?

 1.    Search

Great search experiences deliver instant magic for consumers in the form of exceptionally intuitive and relevant search results.

Consumers take this for granted. But merchants must stay vigilant about keeping their most likely margin drivers at the top of all those results queries. Otherwise, they’re not only losing magic, they’re losing money.

Strong e-commerce businesses have search systems that dynamically adjust search rankings based on a combination of keyword relevance and past visitor behavior.

Every time a guest clicks on a search result for a keyword, that’s a signal suggesting the product should be ranked higher for the next visitor who searches for that keyword. The aggregate of those individual clicks is a complex system that evolves dynamically minute to minute. (more…)

The days of succeeding with a static or even manually optimized e-commerce site are long gone. Successful companies now leverage technologies that automatically optimize monetization and traffic acquisition in response to every click. Every click translates to better customer experiences, which translates to more dollars for you. Here are seven ways to automatically optimize your…

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